LIFE SCIENCES
Transform how patients experience your brand with a powerful physician finder on your website
Without proper guidance, patients and caregivers struggle to find physicians — or worse, give up seeking treatment altogether. Adding a robust find-a-doctor directory makes a pharmaceutical website more effective and strengthens consumer loyalty to your brand.
The pharmaceutical industry spends billions on advertising every year, but brands make little investment past the awareness phase. This represents a huge missed opportunity: 88% of consumers want pharma brands to connect them to care via a physician finder with accurate and robust provider data as well as doctor ratings and scheduling capabilities.
FEATURES
Modern directories for the modern-day patient
Embed a high-quality and intuitive physician directory right into your brand’s website. Doctor.com’s find-a-doctor technology lets patients identify and connect with physicians who can prescribe medications that treat their specific conditions faster and more seamlessly.
From “talk to your doctor” to “book an appointment”
Online scheduling layers a direct call to action onto the patient experience. Help patients take their next step directly from your website’s physician directory, streamlining the journey and deepening their loyalty to your brand.
Unparalleled metrics and reporting capabilities
Unlock real-time appointment-level data on the health conditions patients are looking to treat, insurance plans used, and other key factors you might need. Doctor.com’s best-in-class reporting gives you information as soon as an appointment is made. This data is directionally useful to a brand’s detailing team.
The Doctor.com difference
- Faster deployment: Our platform is prebuilt, so directories can be launched in a matter of weeks (not months).
- Built-in appointment booking: Patients can move forward with treatment as soon as they learn about your brand.
- Call tracking and advanced analytics: Get a more well-rounded understanding of appointment scheduling in real time.
- High-quality physician data: Provider name and address is not enough. Our quality data includes physician photos, insurances accepted, languages spoken, special expertise, and much more.
- Legal compliance: Our provider directories and appointment scheduling solutions are compliant with all governmental regulations.
- Appointment reminders and patient communications: Capitalize on opportunities to reinforce key educational messaging outside of your branded site.
The Doctor.com difference
Faster deployment
Our platform is prebuilt, so directories can be launched in a matter of weeks (not months).
Built-in appointment booking
Patients can move forward with treatment as soon as they learn about your brand.
Call tracking and advanced analytics
Get a more well-rounded understanding of appointment scheduling in real time.
High-quality physician data
Provider name and address is not enough. Our quality data includes physician photos, insurances accepted, languages spoken, special expertise, and much more.
Legal compliance
Our provider directories and appointment scheduling solutions are compliant with all governmental regulations.
Appointment reminders and patient communications
Capitalize on opportunities to reinforce key educational messaging outside of your branded site.
Pharma’s role in the patient journey
Patients face significant barriers when it comes to finding doctors who can treat their specific conditions.1 Pharmaceutical brands have a massive opportunity to facilitate the “last mile” of their journey — not just to the doctor’s office, but to the right kind of care.
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The path to treatment begins online
The digital age has turned patient behavior on its head. Patients have more options and control than ever, and they do their due diligence by researching medications and medical devices online.
Nearly 75% of patients have researched a prescription online in the past year.
10 years ago, it was less than 8%.
The #1 barrier to treatment is “finding the right doctor.”
52% rely on pharmaceutical brand websites for prescription information.
64% of patients want the option to schedule appointments digitally.
Patients have high expectations for pharma sites
By connecting patients and caregivers with the resources to find and book appointments with the right provider, pharmaceutical brands stand to make major gains in terms of consumer trust and loyalty.
88% of patients want pharma brand sites to feature provider directories.
81% are more likely to use or recommend a brand website with a doctor directory.
87% say it would be helpful to check and compare doctor ratings on pharma sites.
The strength of a doctor’s online presence is #2.
56% would be more loyal to a brand if its site featured a find-a-doctor directory.
For more information, download Patient Trends in Pharma 2019.
Build online credibility and boost brand loyalty
It all starts with Doctor.com. Reach out to our life sciences department to learn more.
