Cracking the code on how consumers shop for healthcare |

Cracking the code on how consumers shop for healthcare

Thursday, October 18, 2018 — 12:00 PM (ET)
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Thursday, October 18, 2018 at 12:00 PM (ET) about 1 hour

About this webinar

Modern-day consumers “shop” for healthcare online, just like they do everything else. In fact, 60% of consumers want their healthcare experience to mirror the online retail experience. In order to attract and retain today’s patients, healthcare professionals can no longer afford to ignore consumer trends.

Please join Noel Coleman, president of, and Burt Kann, SVP of marketing and client services at Healthgrades, as they share best practices and key consumer insights, based on the behavioral data of millions of online interactions.

Attend our webinar to learn:

  • The 3 key behaviors that drive consumer healthcare decisions
  • The essential digital strategies your organization needs to implement today to build a winning patient acquisition strategy
  • Why you need to capture and analyze consumer feedback for organizational success

Hosted By

  • Burt Kann

    SVP of Marketing and Client Services @ Healthgrades
  • Noel Coleman

    President @

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