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Whitepapers & eBooks

How Dr. E Mastered His Online Presence

for: Private Practice

A successful LA-based dentist had watched the business side of his practice evolve dramatically over 35 years. He enlisted the help of to make sense of new digital tools, strengthen his online presence, and get more reviews on the web.  

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Dr. Theodosatos increased appointment requests 717%

for: Private Practice

In 2016, a Central Florida-based dermatologist left another doctor’s practice to strike out on her own. But she soon realized that the challenges of establishing and growing a private practice were much different from the everyday clinical problems doctors face. Luckily, she found a trusty sidekick in

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Get Your Practice Amazon-Ready in 4 Steps

for: Private Practice

Amazon’s disruption of retail and subsequent dominance over online sales propelled the bookseller into a trillion-dollar megabrand that has impacted every industry. The “Amazon effect” caused a shift in consumer behavior that’s changed how they shop for goods and expect service from businesses — private practice included.

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Master Online Marketing

for: Private Practice

Fast-track your online healthcare marketing in 5 steps. This checklist walks dermatologists — and all healthcare providers — through proven strategies that get more patients to schedule (and keep) appointments.

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Finding the Right Doctor

for: Enterprise

Find out what really matters to patients when searching for a provider. What information is important and what can you do to highlight that to increase appointments and patient satisfaction?

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Mastering Reviews to Become a 5-Star Practice

for: Private Practice

72% of patients use online reviews to choose a doctor. Healthcare practitioners can no longer afford to ignore reviews. Kick-starting your review strategy is simple and can be a powerful marketing strategy for your practice. Learn to master online reviews with this free ebook, and take control of your reputation today.

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Healthcare Directories in 2018

for: Enterprise

People shop online for everything these days, and healthcare is no exception. With the rise of consumerism, provider directories have started to work similarly to huge commercial sites like Amazon — right down to the large side-search bars and star ratings.

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The Road to Transparency

for: Enterprise

Transparency has the power to help your organization drive accountability and performance as well as brand strength and patient acquisition. But it can also seem overwhelming.

This ebook will help you begin to get an understanding of what the road to transparency looks like.

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Reputation Insights Strategy Guide

for: Enterprise

Managing your online reputation can be a monumental task for any healthcare organization. That’s why we created Reputation Insights — a solution that collects data from third-party rating websites like HealthGrades, RateMD, and Yelp and presents it all on one easy-to-use platform.

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