Importance of Location Data |

Your data is complex. We can handle it.

Only has more than 20 years’ experience working with hospital data. We know how to categorize it, how to organize it, and most importantly, how to connect it all together.

complex data

Is your data set up for how consumers are actually searching?

consumer searching
By Doctor

Patients often look primarily for a type of provider, i.e., best orthopaedic surgeon

By Location

Other times, the focus is on proximity, such as a patient searching for MRI clinics near his house.

by service

Searching for type of procedure is also common, like someone looking for ACL surgeries.

At, our mission is to help patients find care. To accomplish this, we developed the most robust and comprehensive data architecture in the industry to handle all the different ways consumers are searching.
location data

Location data is crucial

What happens when you don’t fully optimize location data?

  • Puts extraordinary burden on organizations to create locations on the fly
  • Incorrect patient-facing information, resulting in frustration and potential lost patients
  • Quick fixes of attaching locations and providers to each other using mere text fields creates an environment ripe for errors, due to:
    • Misspellings
    • Duplicates
    • Alternative aliases

Patients need robust location data. Are you providing it?

SEO – When consumers search for care “near them” or by location such as “family doctors in Atlanta,” you want to ensure that you’re at the top of the results. 

Listings – Many of the most important consumer-facing sites like Google create profiles for entire locations, and not just providers. Having top-notch location data enables you to cover all your bases. 

Scheduling  If you don’t have location entities in your database, it can create additional work for you to allow consumers to look up and book appointments at the location level. Worst case scenario, you’ll have to have two entirely separate scheduling mechanisms.

robust data

Finding the Right Doctor

What do real people actually want and use when they’re searching for a doctor? What’s useful, and what’s extraneous? Where should our focus lie? The result was a simple survey, and that led us to our newest white paper, “Finding the Right Doctor: What Really Matters to Patients.” In this white paper, you’ll see how our three-question survey revealed a wealth of information about how real consumers are actually searching for doctors online, including:

  • The top three most important search fields when it comes to narrowing down choices
  • What makes their eyes gloss over when they’re just trying to find a primary care doctor
  • A complete, ranked hierarchy of the most pertinent provider information on provider profile pages

Managing the Digital Consumer Experience

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