Knowledge Center
for Marketing Excellence
Solve healthcare’s biggest consumer–driven challenges
Deliver a better customer experience at every step of the patient journey
Welcome to the Doctor.com Knowledge Center, an all-inclusive destination for accelerating your marketing efforts and engaging more patients along their journey to care. Here you’ll find the resources you need to jump-start a strategy for improving the patient experience at your organization.
Is your organization harnessing the power of location data?
Learn how to optimize location data to capitalize on patients’ search behaviors and expand your reach online.
Customer experience trends in healthcare
2020
Doctor.com surveyed over 1,000 patients to reveal their preferences and expectations for the healthcare industry. Get the results in this groundbreaking report.
Business listings:
Making sense of the mess
Navigating listings information can be frustrating for patients. Learn how to simplify this important step of their journey to care.
Maximizing transparency: Revealing what transparency really is
This ebook covers the “transparency trap,” introduces the EMF framework, and demonstrates how to leverage data most efficiently to effect change.
Top academic medical center partners with Doctor.com and dramatically improves patient sentiment across strategic service lines
Large, academic health system sees dramatic return on investment from Google My Business listings
