How To Excel in Patient Marketing
for Doctors
You made it.
You finally became a doctor after years of hard work and education. And now that you’ve opened your own practice for business, you’re probably wondering how to get new patients walking through your door.
While those 8 years of university and 3 more as a resident taught you a lot about medicine, chances are you didn’t take very many business and marketing classes.
To get you started off on the right foot, Doctor.com has put together an essential 5-step checklist to help your practice master online marketing.
Let's start with your website
For years your website was the “online front door” to your medical practice. But today, a website alone is as effective as a billboard in the middle of nowhere.
Times have changed.
What does this mean for you?
77% of patients will use a search engine to find a healthcare provider, and sites like Google and Bing are leading potential patients to third-party review sites and other healthcare directories, more so than your practice’s site. In fact, many doctors see as much as 10x more patient web traffic to their Google Knowledge Panel compared to their own website.
What's next?
It’s important to stay on top of the latest web trends to keep your business competitive, but it can be difficult to keep up with the best ways to manage your web presence.
This checklist will put you on the fast-track to becoming an online healthcare marketing rock star so you get more positive patient reviews, and ultimately new patients to schedule appointments with your practice.
STEP 1
Claim your profiles on review websites
SEO has evolved beyond your website – Go where your patients are going
STEP 2
Embrace patient reviews
Stand out from the competition and generate quality patients
STEP 3
Add online scheduling to your website (and review sites)
Today’s patients demand convenience
STEP 4
Focus on a quality experience – The internet will notice
Stand out from the competition and generate quality patients
