After a decade of training and working for another provider, Dr. Shari Sperling was finally ready to open her own dermatology practice. She took the leap in 2016 with a small office in Florham Park, New Jersey, and the support of her husband and business partner, Ari Katz. Six months later, they were running a five-star practice. “We had about 200 or 300 five-star reviews, and we didn’t even realize it, but we were outranking other dermatologists who had been around for 10 years!” said Ari of their rise to the top.
But how was the practice able to achieve success in such a short timeframe? Doctor.com played a leading role behind the scenes in managing the digital presence and reputation of Dr. Sperling’s fast-growing practice. The platform smoothed out her online data, ensuring it was correct and consistent web-wide, and the in-office ReviewHub™ empowered the team to collect reviews at the point of care. Today, across three offices in New Jersey, they have more than 700 five-star reviews, which truly represent the care and treatment Dr. Sperling delivers for her satisfied patients. In Ari’s words: “I view what we do with Doctor.com as a means to drive the rest of the business.”
To read more about Sperling Dermatology’s success on the Doctor.com platform, download the case study here.
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